The burn rate will guide your strategic business decisions, such as spending and forecasting. The burn rate is an important metric for any company, but it is particularly important for startups that are not yet generating any revenue. It tells managers and investors how fast the company is spending its capital. The burn rate is used to pinpoint when a company will begin going into debt, expressed as the company’s financial runway. If a burn rate is too high, a company has no choice but to lower its structural costs by reducing what it is spending on staff, housing, marketing, and/or technology.

  • Whether it’s new software, office equipment, or a new round of fresh hires, you’ll want to double-down on making sure you are growing your business above all else.
  • Cash spent on unnecessary expenses is cash better spent on research, development, marketing, or sales.
  • Add up all your monthly operating costs, and you will be given a monthly gross burn rate.
  • You start from the basics, which is if you raise $2.5 million you should have a burn rate of about $140–165k / month on average.
  • If your analysis reveals a highly profitable offering you’ve already optimized, it may be time to offer it to new customers or markets.

Of course, this does not mean that the VC would react the same way, but it helps you get an idea and prepare ahead. As a rule, you should be careful and ensure that your framework does not put you in a situation where you cannot operate for less than six months with the cash in the bank. Sign up for free and start making decisions for your business with confidence. The resulting runway estimation is thereby more accurate in terms of the true liquidity needs of the start-up. Using an agile OKR framework to manage and achieve healthy revenue for your organization is an essential step toward success.

B2B Sales Strategy For Startups: How It Actually Works

But keeping Gross Burn Rate low makes your company more sustainable long term. The net burn will appear more favorable if incoming cash spikes are based on positive revenue or collections figures. However, it may be best not to live and breathe by that figure if it isn’t likely to be sustainable. Implementing these strategies and continuously monitoring your burn rate will improve your financial Net Burn vs Gross Burn: Burn Rate Guide for Startups stability and overall trajectory. Keeping track of statistics such as retention rate and recurring revenue will help to see where your money is coming from and if you can keep the new customers you attract. While it is impossible to grow without spending some of your capital, outlining which objectives you’d like to expand on and leaning into them can help to reduce needless spending.

You’ll typically want a negative cash burn rate because it means you’re accumulating cash instead of depleting it. But there are scenarios where investing money aggressively in growth makes sense. Your startup’s cash burn rate is one of the most important metrics to get right. After all, most startups run through their entire VC funding within the first months.

Example: ice-cold burn

This compares to an average recommended runway of months for early startups raising money, as per the experiences of investor Mark Suster. Consider hiring a fractional CFO to help you with market research and determine whether you’re spending too much or too little money compared with your peers. They can analyze your cash flow and create a strategic game plan to build a comfortable financial runway, helping you win investor trust and raise the required funding to achieve your milestones.

Net Burn vs Gross Burn: Burn Rate Guide for Startups

Burn Rate refers to the rate at which a company depletes its cash pool in a loss-generating scenario. It is a common metric of performance and valuation for companies, including start-ups. A start-up is often unable to generate a positive net income in its early stages as it is focused on growing its customer base and improving its product. As such, seed stage investors or venture capitalists often provide funding based on a company’s burn rate.